Earn your degree in PR and marketing online
BACHELOR OF ARTS DEGREE IN PUBLIC RELATIONS AND MARKETING
Explore the many ways in which public relations and marketing influence virtually every aspect of your life when you earn your Bachelor of Arts in Public Relations and Marketing degree online from Ashford University.
Discover stimulating and creative areas of study that encompass such topics as communication, consumer behavior, advertising and promotion, research, and strategy.
Find out how the best marketing professionals succeed in capturing the attention of prospects, addressing their needs, and securing their business. Add a specialization to your degree to focus your learning in a related area.
- Develop an understanding and mastery of marketing and public relations functions
- Develop competence in using planning skills to create and implement marketing and public relations solutions to meet client’s needs
- Evaluate the effectiveness and appropriateness of marketing and public relations messages
- Engage in problem analysis, strategic planning, message development, and tactical solutions