BACHELOR OF ARTS IN MARKETING

Help companies build and maintain relationships with their clients as a marketing professional. The Bachelor of Arts in Marketing degree program from the Forbes School of Business & Technology at Ashford University will provide you with a solid academic baseline in business topics such as management, communications, and economics.

You will then build upon your baseline by developing technical knowledge and application skills in market research, consumer behavior, advertising, business law, economics, and marketing strategy. Be the bridge that connects businesses with potential customers.

  • Apply management and marketing concepts to diverse marketing needs within domestic and multiple global cultures
  • Employ market research, data analysis, and analytics techniques to make informed marketing decisions
  • Compare legal, ethical, sustainable, and socially responsible marketing principles
  • Utilize appropriate marketing communications and digital practices to meet organizational and consumer needs
  • Create a strategic marketing plan for a dynamic business environment

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Accreditation Information

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Ashford University is accredited by WASC Senior College and University Commission (WSCUC), 985 Atlantic Avenue, Suite 100, Alameda, CA 94501, 510.748.9001, www.wscuc.org. WSCUC is a regional accrediting body recognized by the U.S. Department of Education (ED) and the Council on Higher Education Accreditation (CHEA).

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